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If you are trying to produce traffic by marketing your content on Pinterest, you probably want millions of Pinterest impressions to greet you when you open your account. 

You might have already seen some Pinterest accounts with one, five, or even ten MILLION monthly Pinterest views. 

If you are wondering how they reached such incredible high amounts of impressions on their pins, this article is for you! 

A word of warning! 

Having tons of impressions is terrific, yes. The more impressions you have, the more link clicks and saves your pins can get. 

But careful! The keyword here is CAN! 

Impressions do NOT equal traffic!!! That was one of the mistakes I made in the beginning. 

I got all excited about my 2m monthly Pinterest views but then wondered why I only had around 20 daily website visitors. 

That’s why, nowadays, I focus more on creating traffic than on having a ton of impressions. 

The main difference for me lies in the pins that I pin. Now, I really try to pin only those pins that attract my link clicking target audience. 

You can read more about this here: The 5 Biggest Pinterest Mistakes I Made In The Beginning

This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever recommend products that I have personally used and loved. Thank you for your support!

1. Setting up a business account 

Alright, first things first, you want to set up a business account. This enables you to see statistics like your monthly impressions, link clicks, and saves. 

Most of you will already have done this. Therefore I won’t go into detail on it. 

For those of you who haven’t…

You can get started HERE. 

2. Setting up rich pins 

Enabling rich pins adds extra information to your own pins, which will make them more appealing to your audience and help your overall performance. 

You can set it up HERE. 

3. Pinning daily 

Alright, now that we got the basics out of the way, let’s talk about the pinning strategy. 

To reach millions of monthly impressions, you have to pin regularly. And I don’t mean 10 pins every week. 

No, I am talking about 20-30 pins a day. 

Please don’t get the idea that the more you pin, the better your performance will be. 

If you pin too much, your account might get shut down because of spamming. 

Stick to 20-30 pins a day. You don’t need more to reach millions of monthly views. 

4. Scheduling with Tailwind 

To maximize the results your pins will get, you need to pin them at the strategically best time for the audience you are trying to attract. 

If you want to do this manually, there are two problems: 

1. You need to figure out when those times are, and quite frankly, I can’t think of another way other than experimenting. And a busy fempreneur like you won’t have time for that. 
2. Even if you did figure out those perfect times, you’d actually need to pin in those moments. And for me at least, that would mean pinning half of my pins at night because that’s when my American target audience is awake. 

So, yeah, solely relying on manual pinning is a no go for me. 

The solution send from heaven is … drumroll, please … TAILWIND!!!! 

Tailwind is an amazing scheduling tool that lets you not only schedule your pins weeks in advance but also posts them automatically at the strategically best time. 

AND it has a web browser extension that makes scheduling pins so unbelievably effortless and quick. 

AND it gives you a ton of additional data. 

AND it provides you with Tailwind Tribes, which are groups of Tailwind users all pinning each other’s quality content. 

I honestly LOVE Tailwind. And I pretty much didn’t have to put in much work at all to reach 2m monthly Pinterest impressions. With Tailwind, it almost happens on autopilot. 

That being said, please keep in mind my previous warning. Getting impressions is rather easy, making them convert into traffic is the hard part. 

5. Using keywords 

… pretty much EVERYWHERE! 

Keywords are, as the word says, KEY to traffic generation. Search engines like Google and Pinterest have their algorithms search for keywords to determine the ranking your content gets. 

Therefore you want to use a lot of keywords (without overstuffing, of course). You should use them in your pin titles, alt-tags, pin descriptions, board titles, board descriptions, section names, profile title, and profile description. 

To search for keywords, simply go to the Pinterest search bar and type in your primary keyword. Pinterest will go on and suggest many more to you. 

Another less known way, to find keywords is the following: 

Click on Ads -> Create ad in the top left corner of the page. 

Then on the left-hand side, click on Targeting. 

Scrolling down, you will come to the Keywords section. There you can type in any keyword (although sometimes I don’t get results for keywords … don’t know why), and it will show you additional ideas and their monthly search volume. 

I sometimes find it reassuring to see an actual number behind a keyword instead of picking them just out of the search bar results. 

Anyway, wherever you get your keywords from, try to use moderately popular ones. 

You don’t want to compete with too many big fish for a keyword, but you also want to have a big audience. So choose not the most or least prominent ones. 

Oh, and you can use hashtags, though I wouldn’t use too much of them and instead place my keywords inside my texts or titles. The hashtags might help your performance, but not many people actually search for hashtags on Pinterest. 

6. Have patience 

I know, I know, you don’t want to hear this. 

But Pinterest is a search engine, just like Google. Results don’t happen overnight in search engines. So you need patience until you see results. 

Melyssa Griffin recommends waiting at least 3 months to analyze your results. And I have made similar experiences. It takes a while to build momentum. 

With that, I wish you much success and happy pinning! ^^

It´s time to get rid of your Pinterest mistakes! If you are reading this, I am assuming you have already discovered what an amazing and unique tool for traffic Pinterest is. 

So did I a few months ago as I excitedly jumped on the easy and fun opportunity to create traffic to my blog. Within the past few months, I’ve come a long way and have stepped up my Pinterest game significantly. 

This post is all about the biggest Pinterest mistakes I made along the way. Errors that, if I had avoided them, would have given me more traffic way faster. 

I hope you learn out of my Pinterest mistakes and go on and step up your pinning game! 

This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever recommend products that I have personally used and loved. Thank you for your support!

1. Pinterest Mistake: Believing impressions and monthly views matter 

When you open your Pinterest business account, two of the very first analytic stats that come to the eye are your monthly viewers and your monthly impressions. 

Now, of course, you are aiming to get them as high as possible. However, there can be a big difference between your impressions and your traffic. 

That’s what I had to learn at the end of last year, as I celebrated reaching 2 million monthly Pinterest viewers, yet only 20 daily website visitors. 

Out of freaking 2 MILLION monthly viewers, only 20 a day, meaning 620 a month, converted to my website! That’s almost nothing. 

That’s when I knew I had to change something. So I purchased Pinfinite Growth by Melyssa Griffin and focused on growing my traffic instead of my impressions. 

And out of that first lesson came the following lessons. 

2. Pinterest Mistake: Pinning without my target audience in mind 

Now, the first and most important thing you have to get into your head is this: People are not interested in you and your interests (yet). 

So you might like those vegan recipes and pin them like crazy to one of your boards. But if your blog is about training dogs or dancing, then you won’t be able to pin your own content to that vegan recipes board. 

The result: Your Pinterest account get’s a ton of impressions and followers, who love vegan recipes, but barely anyone clicks on your links to visit your blog. And when they do, they are probably disappointed not to find vegan content. 

Now, this was, of course, an obvious example. I dare say most (not all, though) people figure this out on their own. 

Now, I fell into a different yet similar trap. For a few years now, I’ve been obsessed with motivational and inspirational quotes! I love them! 

And I knew that my content would also be motivating and inspiring. Furthermore, many people like quotes images, and they are incredibly easy to create. 

So what did I do? I created two quotes boards and pinned a ton of quotes images to them, some I created myself. 

And the people loved those boards. My impressions soared upwards, and those boards were in all my analytic categories the best ones. And my quotes pins also had way more impressions and saves than my blog post pins. 

Great, right? Well, not really. At first, I got really excited, but then I noticed I had a ton of impressions, and not even 1% of those converted into traffic for my blog. Talking about Pinterest mistakes, right?

And when I thought about it, I couldn’t even be that surprised. I mean, I don’t know about you, but I may love quotes images and save a ton of them, but I can probably count on one hand how often I clicked the link they were referring to. 

I mean, why should I? The quote was all I wanted, and I already got that. 

So, don´t make this mistake and always have your target audience in mind. Very often, you want to attract people that are eager to learn something. They are hoping your content solves a problem or answers a question they have. What kind of Pinterest Pins are those people clicking on? 

Read also: 8 Things To Consider About Gender Targeting Your Audience

3. Pinterest Mistake: Pinning other peoples content 

Another mistake that originated from me unconsciously solely focusing on impressions was the ratio of my and other people’s content I pinned. 

In the beginning, I read somewhere that 30 pins a day are the right amount to pin. So I did that by scheduling all kinds of pins with Tailwind. And when I had some of my own content, I would schedule that. 

Somewhere else, I read that 20 % of your pins should be your own content and 80 % other people’s content. Now, in the beginning, that’s hard to accomplish when you don’t have much content yet, but you try to pin 30 times a day. 

However, by now, I know you should instead aim for 80% of your own content and only 20% other content. After all, you want people to click on your pins, so they shouldn’t drown between different people’s content. 

So what I recommend you to do is this: 

When you start out and don’t have much of your own content to pin yet, don’t worry at all about how much you pin a day. 

Pin so much that you can maintain that 80/20 ratio. So out of 10 pins, 8 should lead to your website. Out of 5 pins, it should be 4. Get it? 

Then as you create more content, you can also increase the number of images you pin daily. At most, I would aim for 25 – 30 a day. 

4. Pinterest Mistake: Worrying too much about viral pins 

Viral pins aka that one pin that takes off and skyrockets your traffic into unimaginable heights. We all want that. And apparently, some people manage to do this. 

So, over the months, I found myself experimenting with my image designs over and over again, trying to make them eye-catching so they could go viral. 

I even tried to implement some statistics that said stuff like “warmer colors and red colors get ?? % more clicks and saves”. 

Typical me, I completely obsessed over a more or less unimportant detail. 

Please don’t understand me wrong, your pin design should be eyecatching so that people want to save it and click on it out of all the other pins. 

But if you look at successful pinners like Melyssa Griffin, House of Brazen, or Anastasia Blogger, who all have their own Pinterest courses. Their pins don’t look very extraordinary. 

Or an even better example. Type in any keyword relevant for your niche and look at the top pins. You probably could create more gorgeous and eyecatching ones, right? 

But what I had to learn is that it is far less about the aesthetics and much more about keywords in your pin description, alt-tag, and title. 

So, please don’t get a headache over the whole viral pin topic. Instead, focus on steadily increasing the clicks and saves of your pins through keyword, board, and profile optimization. 

5. Pinterest Mistake: Trying to succeed without a professional course 

Now, this thought was not entirely wrong. I still believe I could have succeeded without purchasing Pinfinite Growth. But ladies, it would have taken time! 

Time, frustration, insecurity, and confusion. 

Why bother with that when I can have a Pinterest guru teach me proven methods that get results fast? And I have lifetime access to her course. So if something significant on Pinterest changes, Melyssa, who is in contact with the Pinterest team, will know about it and update it. 

I won’t have to worry about being confused or having to figure out a new strategy. Instead, I can enjoy comfortable and fun traffic to my website and, therefore, a steady flow of income into my pocket that has paid me back tenfold what I had to pay for Pinfinite Growth. 

I hope this will help you grow your traffic and income through Pinterest. They might not seem like big mistakes, but they can genuinely make all the difference. 

Other than that, I wish you a happy pinning! ^^

Sophie