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If you are trying to produce traffic by marketing your content on Pinterest, you probably want millions of Pinterest impressions to greet you when you open your account. 

You might have already seen some Pinterest accounts with one, five, or even ten MILLION monthly Pinterest views. 

If you are wondering how they reached such incredible high amounts of impressions on their pins, this article is for you! 

A word of warning! 

Having tons of impressions is terrific, yes. The more impressions you have, the more link clicks and saves your pins can get. 

But careful! The keyword here is CAN! 

Impressions do NOT equal traffic!!! That was one of the mistakes I made in the beginning. 

I got all excited about my 2m monthly Pinterest views but then wondered why I only had around 20 daily website visitors. 

That’s why, nowadays, I focus more on creating traffic than on having a ton of impressions. 

The main difference for me lies in the pins that I pin. Now, I really try to pin only those pins that attract my link clicking target audience. 

You can read more about this here: The 5 Biggest Pinterest Mistakes I Made In The Beginning

This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever recommend products that I have personally used and loved. Thank you for your support!

1. Setting up a business account 

Alright, first things first, you want to set up a business account. This enables you to see statistics like your monthly impressions, link clicks, and saves. 

Most of you will already have done this. Therefore I won’t go into detail on it. 

For those of you who haven’t…

You can get started HERE. 

2. Setting up rich pins 

Enabling rich pins adds extra information to your own pins, which will make them more appealing to your audience and help your overall performance. 

You can set it up HERE. 

3. Pinning daily 

Alright, now that we got the basics out of the way, let’s talk about the pinning strategy. 

To reach millions of monthly impressions, you have to pin regularly. And I don’t mean 10 pins every week. 

No, I am talking about 20-30 pins a day. 

Please don’t get the idea that the more you pin, the better your performance will be. 

If you pin too much, your account might get shut down because of spamming. 

Stick to 20-30 pins a day. You don’t need more to reach millions of monthly views. 

4. Scheduling with Tailwind 

To maximize the results your pins will get, you need to pin them at the strategically best time for the audience you are trying to attract. 

If you want to do this manually, there are two problems: 

1. You need to figure out when those times are, and quite frankly, I can’t think of another way other than experimenting. And a busy fempreneur like you won’t have time for that. 
2. Even if you did figure out those perfect times, you’d actually need to pin in those moments. And for me at least, that would mean pinning half of my pins at night because that’s when my American target audience is awake. 

So, yeah, solely relying on manual pinning is a no go for me. 

The solution send from heaven is … drumroll, please … TAILWIND!!!! 

Tailwind is an amazing scheduling tool that lets you not only schedule your pins weeks in advance but also posts them automatically at the strategically best time. 

AND it has a web browser extension that makes scheduling pins so unbelievably effortless and quick. 

AND it gives you a ton of additional data. 

AND it provides you with Tailwind Tribes, which are groups of Tailwind users all pinning each other’s quality content. 

I honestly LOVE Tailwind. And I pretty much didn’t have to put in much work at all to reach 2m monthly Pinterest impressions. With Tailwind, it almost happens on autopilot. 

That being said, please keep in mind my previous warning. Getting impressions is rather easy, making them convert into traffic is the hard part. 

5. Using keywords 

… pretty much EVERYWHERE! 

Keywords are, as the word says, KEY to traffic generation. Search engines like Google and Pinterest have their algorithms search for keywords to determine the ranking your content gets. 

Therefore you want to use a lot of keywords (without overstuffing, of course). You should use them in your pin titles, alt-tags, pin descriptions, board titles, board descriptions, section names, profile title, and profile description. 

To search for keywords, simply go to the Pinterest search bar and type in your primary keyword. Pinterest will go on and suggest many more to you. 

Another less known way, to find keywords is the following: 

Click on Ads -> Create ad in the top left corner of the page. 

Then on the left-hand side, click on Targeting. 

Scrolling down, you will come to the Keywords section. There you can type in any keyword (although sometimes I don’t get results for keywords … don’t know why), and it will show you additional ideas and their monthly search volume. 

I sometimes find it reassuring to see an actual number behind a keyword instead of picking them just out of the search bar results. 

Anyway, wherever you get your keywords from, try to use moderately popular ones. 

You don’t want to compete with too many big fish for a keyword, but you also want to have a big audience. So choose not the most or least prominent ones. 

Oh, and you can use hashtags, though I wouldn’t use too much of them and instead place my keywords inside my texts or titles. The hashtags might help your performance, but not many people actually search for hashtags on Pinterest. 

6. Have patience 

I know, I know, you don’t want to hear this. 

But Pinterest is a search engine, just like Google. Results don’t happen overnight in search engines. So you need patience until you see results. 

Melyssa Griffin recommends waiting at least 3 months to analyze your results. And I have made similar experiences. It takes a while to build momentum. 

With that, I wish you much success and happy pinning! ^^

It´s time to get rid of your Pinterest mistakes! If you are reading this, I am assuming you have already discovered what an amazing and unique tool for traffic Pinterest is. 

So did I a few months ago as I excitedly jumped on the easy and fun opportunity to create traffic to my blog. Within the past few months, I’ve come a long way and have stepped up my Pinterest game significantly. 

This post is all about the biggest Pinterest mistakes I made along the way. Errors that, if I had avoided them, would have given me more traffic way faster. 

I hope you learn out of my Pinterest mistakes and go on and step up your pinning game! 

This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever recommend products that I have personally used and loved. Thank you for your support!

1. Pinterest Mistake: Believing impressions and monthly views matter 

When you open your Pinterest business account, two of the very first analytic stats that come to the eye are your monthly viewers and your monthly impressions. 

Now, of course, you are aiming to get them as high as possible. However, there can be a big difference between your impressions and your traffic. 

That’s what I had to learn at the end of last year, as I celebrated reaching 2 million monthly Pinterest viewers, yet only 20 daily website visitors. 

Out of freaking 2 MILLION monthly viewers, only 20 a day, meaning 620 a month, converted to my website! That’s almost nothing. 

That’s when I knew I had to change something. So I purchased Pinfinite Growth by Melyssa Griffin and focused on growing my traffic instead of my impressions. 

And out of that first lesson came the following lessons. 

2. Pinterest Mistake: Pinning without my target audience in mind 

Now, the first and most important thing you have to get into your head is this: People are not interested in you and your interests (yet). 

So you might like those vegan recipes and pin them like crazy to one of your boards. But if your blog is about training dogs or dancing, then you won’t be able to pin your own content to that vegan recipes board. 

The result: Your Pinterest account get’s a ton of impressions and followers, who love vegan recipes, but barely anyone clicks on your links to visit your blog. And when they do, they are probably disappointed not to find vegan content. 

Now, this was, of course, an obvious example. I dare say most (not all, though) people figure this out on their own. 

Now, I fell into a different yet similar trap. For a few years now, I’ve been obsessed with motivational and inspirational quotes! I love them! 

And I knew that my content would also be motivating and inspiring. Furthermore, many people like quotes images, and they are incredibly easy to create. 

So what did I do? I created two quotes boards and pinned a ton of quotes images to them, some I created myself. 

And the people loved those boards. My impressions soared upwards, and those boards were in all my analytic categories the best ones. And my quotes pins also had way more impressions and saves than my blog post pins. 

Great, right? Well, not really. At first, I got really excited, but then I noticed I had a ton of impressions, and not even 1% of those converted into traffic for my blog. Talking about Pinterest mistakes, right?

And when I thought about it, I couldn’t even be that surprised. I mean, I don’t know about you, but I may love quotes images and save a ton of them, but I can probably count on one hand how often I clicked the link they were referring to. 

I mean, why should I? The quote was all I wanted, and I already got that. 

So, don´t make this mistake and always have your target audience in mind. Very often, you want to attract people that are eager to learn something. They are hoping your content solves a problem or answers a question they have. What kind of Pinterest Pins are those people clicking on? 

Read also: 8 Things To Consider About Gender Targeting Your Audience

3. Pinterest Mistake: Pinning other peoples content 

Another mistake that originated from me unconsciously solely focusing on impressions was the ratio of my and other people’s content I pinned. 

In the beginning, I read somewhere that 30 pins a day are the right amount to pin. So I did that by scheduling all kinds of pins with Tailwind. And when I had some of my own content, I would schedule that. 

Somewhere else, I read that 20 % of your pins should be your own content and 80 % other people’s content. Now, in the beginning, that’s hard to accomplish when you don’t have much content yet, but you try to pin 30 times a day. 

However, by now, I know you should instead aim for 80% of your own content and only 20% other content. After all, you want people to click on your pins, so they shouldn’t drown between different people’s content. 

So what I recommend you to do is this: 

When you start out and don’t have much of your own content to pin yet, don’t worry at all about how much you pin a day. 

Pin so much that you can maintain that 80/20 ratio. So out of 10 pins, 8 should lead to your website. Out of 5 pins, it should be 4. Get it? 

Then as you create more content, you can also increase the number of images you pin daily. At most, I would aim for 25 – 30 a day. 

4. Pinterest Mistake: Worrying too much about viral pins 

Viral pins aka that one pin that takes off and skyrockets your traffic into unimaginable heights. We all want that. And apparently, some people manage to do this. 

So, over the months, I found myself experimenting with my image designs over and over again, trying to make them eye-catching so they could go viral. 

I even tried to implement some statistics that said stuff like “warmer colors and red colors get ?? % more clicks and saves”. 

Typical me, I completely obsessed over a more or less unimportant detail. 

Please don’t understand me wrong, your pin design should be eyecatching so that people want to save it and click on it out of all the other pins. 

But if you look at successful pinners like Melyssa Griffin, House of Brazen, or Anastasia Blogger, who all have their own Pinterest courses. Their pins don’t look very extraordinary. 

Or an even better example. Type in any keyword relevant for your niche and look at the top pins. You probably could create more gorgeous and eyecatching ones, right? 

But what I had to learn is that it is far less about the aesthetics and much more about keywords in your pin description, alt-tag, and title. 

So, please don’t get a headache over the whole viral pin topic. Instead, focus on steadily increasing the clicks and saves of your pins through keyword, board, and profile optimization. 

5. Pinterest Mistake: Trying to succeed without a professional course 

Now, this thought was not entirely wrong. I still believe I could have succeeded without purchasing Pinfinite Growth. But ladies, it would have taken time! 

Time, frustration, insecurity, and confusion. 

Why bother with that when I can have a Pinterest guru teach me proven methods that get results fast? And I have lifetime access to her course. So if something significant on Pinterest changes, Melyssa, who is in contact with the Pinterest team, will know about it and update it. 

I won’t have to worry about being confused or having to figure out a new strategy. Instead, I can enjoy comfortable and fun traffic to my website and, therefore, a steady flow of income into my pocket that has paid me back tenfold what I had to pay for Pinfinite Growth. 

I hope this will help you grow your traffic and income through Pinterest. They might not seem like big mistakes, but they can genuinely make all the difference. 

Other than that, I wish you a happy pinning! ^^

Sophie

Building a business is a daunting but exciting task. It promises an amount of financial freedom, influence, and passion most of us have never experienced before. 

And living in our on demand-society, we naturally can’t wait for our business to start producing income finally. 

Of course, there are all those success stories out there of people who claim that they started earning 5.000 € a month within 3 months of starting their business. Or 1.000 € within their first month. 

That gives us hope, and our goals shoot high up. On the other hand, however, if it were that easy, wouldn’t everyone had started to try it by now? And why are there still a lot of people who do try it but give up along the way? 

What does that mean for us? How long will it take until the first few hundred dollars start to roll in? 

As I am getting closer and closer to the first anniversary of having started my business, I believe I’ve figured out some of the main factors that determine how long we will have to wait. 

Read also: 9 Reasons Why You Should Start Your Own Business

This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever recommend products that I have personally used and loved. Thank you for your support!

1. Your experience and skills 

Now, this might be obvious, but I only recently realized how true it actually is. I am sure that if I would start a different blog now, it would take me at most half the time it took me for this blog to become profitable. 

You get that feeling for success and can then repeat it easily. 

I am not talking about pure knowledge accumulation. You can have all the strategies written out on paper in front of you. It will still take you longer as if when you actually already practiced them. 

There is just something about doing stuff vs. studying it. We learn better by doing than by mindless memorizing. That’s what all those “how-to-study-effectively” – gurus tell you. 

It is a different thing if you’ve memorized the best textbook on selling or if you’ve gone out and sold a few dozen products. 

The latter will benefit you so much more. 

And the younger you are, the less of those practical experiences you will have. I, for example, had none. Simple as that. 

I’ve never written a blog post, designed a website, created pins or posts, tried to market or sell something. 

I was a complete newbie. And looking back, I am incredibly proud of how much experience and skills I’ve gained in under a year!

2. How much you are willing to/capable of investing in courses and tools 

Although you do not need to have tons of money to start a business, there are specific tools and courses you probably will have to invest in if you want to get the results as fast and effortless as possible. 

In fact, those courses are very likely going to save you money in the long term. Because the longer it takes you to make your business profitable, the more money it will take. For example, your domain name and hosting platform, which are two musts, usually have annual fees. 

In my Free Resource Library, I’ve also listed every tool, product, or course I’ve purchased and loved, so if you are interested in a broader overview of my investments, you should check it out. 

But to give you a few examples, these have been the most important investments I’ve made for my business:

Bluehost

Again, domain name and web hosting are unavoidable if you want to start a blog. 

Affiliate Marketing Mastery

An admittedly costly course (I had to do a very painful leap out of my comfort zone in purchasing it), which has helped me immensely.

Other than the general information about how to start a Blog/YouTube Channel and earn affiliate commissions you get inside this very in-depth course, it also improves your mindset. And as you will see in the next point, that’s a big part of success.

But what I loved most about it is that they set up my website, installed the most necessary plugins, told me how to build an e-mail list, and what you need to look out for legally when earning affiliate commissions.

But I have to say, for it to be worth the price you should really be a beginner because it does focus a lot on the basics.

Grammarly

A fantastic spelling and grammar tool that, in my opinion, is necessary for every blogger, English speaking or not. In fact, I am still looking for the German equivalent of Grammarly, because Microsoft Word has really been letting me down recently -_-

Tailwind

I keep it simple. If you take Pinterest marketing serious – and in my opinion, it might be the easiest and most straight forward traffic source that will benefit you in the long run – you need to use Tailwind.

It’s most important function is that it schedules and auto posts your pins at the strategically best time so that you can reach the biggest audience possible.

But it also offers many more functions, and most importantly, Tailwind is approved by Pinterest. So it’s not going to get banned tomorrow, and it is prepared for updates of the Pinterest system. 

Pinfinite Growth

Now, I’ve waited quite a few months between purchasing Tailwind (aka taking my Pinterest traffic game seriously) and finally reinvesting (even though I’ve already spent a lot for a student without income by then) in a course that can truly make me succeed.

The thing was, I did notice my traffic improve through Tailwind, but it was going slowly. And I knew, I could be succeeding so much faster with significantly less experimenting and worrying if I just followed the advice of an expert that even works together with Pinterest! So, yeah, don’t wait as long as I did with this one ^^’ 

3. Your mindset 

Yes, I know you’ve heard and read it a million times before, but I am going to repeat it. 

Only 20 % of success is the strategy, but striking 80 % is your mindset!!! 

An excellent example of that is those staggering statistics of how many lottery winners go broke. Why is that? Because they received all that money while they still were living with a poor mindset. So unsurprisingly, they lost the money and, within a few years, we’re back to living the life suitable for their mindset. 

Read also: 9 Mindsets That Are Keeping You Poor

Now, if you start a business, you most likely won’t have the entrepreneurial mindset of say Jeff Bezos, Mark Zuckerberg, or Elon Musk. 

And that’s ok. But because of that, you also don’t have to expect to build the next Amazon within a year. 

Developing an empowering and abundant mindset and overcoming limiting beliefs takes time. And doing it without a coach will probably take a bit longer than with professional help. 

However, it is very much possible to create that success mindset by journaling, using affirmations, being aware of your mindset, and consuming a ton of content catering towards a better mindset. 

In fact, because the mindset is such an essential component of success, and I’ve overcome my own fair share of limiting beliefs. I wanted to create an E-Mail course where I can share with you common limiting beliefs and my thoughts and experiences on overcoming them. 

It’s a 30-Day free course that will prepare you for your first successful business. Go ahead and try it out! 

4. Your passion 

Now, this has been a big thing that had been holding me back. You most likely heard that you should build your business around a passion of yours. 

And that’s great to hear and all, but can you name a passion of yours around which you’d like to build a business? 

I couldn’t. I knew I wanted to start a blog, but I didn’t really know what niche I should be in. Without any unique talents or strong passions, I settled for the next best thing: interest and joy. 

And that was fine and all. I got started, which is the most essential part. And with time, I discovered what niche I really wanted to be in, developed my business, and now I am getting more and more passionate about it. 

But now, I also have a much better view of how different it is to be passionate while building a business compared to “kinda enjoying it.” 

Read also: 4 Things You Need To Know About Finding Your Passion

Back in the beginning, I struggled with creating content. Not only did I have issues finding topics to write about, but the writing process took me quite long and wasn’t much fun. 

And today?

Even though I am not yet at the “passion level,” I am aiming for, writing posts like these are actually fun and happen sooooooo much faster and more effortless than in those first few months. 

It’s a striking difference that I’ve only noticed recently. And I think that makes it very clear on how much energy, time, and effort you will put in if you have that passion. And as a result, your business will grow faster. 

But don’t be discouraged if you haven’t found that passion yet. After all, I hadn’t either. 

In the end, the most crucial part is to get started. The time will pass anyway, so you might as well not care how long it will take until you earn that first 100 €. 

If you’d had started last week, you would already have a week’s worth of experience and skills by now and be a week closer to that profitable business of your dreams. 

So what are you waiting for? 

Start now!