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If you are trying to produce traffic by marketing your content on Pinterest, you probably want millions of Pinterest impressions to greet you when you open your account.
You might have already seen some Pinterest accounts with one, five, or even ten MILLION monthly Pinterest views.
If you are wondering how they reached such incredible high amounts of impressions on their pins, this article is for you!
A word of warning!
Having tons of impressions is terrific, yes. The more impressions you have, the more link clicks and saves your pins can get.
But careful! The keyword here is CAN!
Impressions do NOT equal traffic!!! That was one of the mistakes I made in the beginning.
I got all excited about my 2m monthly Pinterest views but then wondered why I only had around 20 daily website visitors.
That’s why, nowadays, I focus more on creating traffic than on having a ton of impressions.
The main difference for me lies in the pins that I pin. Now, I really try to pin only those pins that attract my link clicking target audience.
You can read more about this here: The 5 Biggest Pinterest Mistakes I Made In The Beginning
This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever recommend products that I have personally used and loved. Thank you for your support!
1. Setting up a business account
Alright, first things first, you want to set up a business account. This enables you to see statistics like your monthly impressions, link clicks, and saves.
Most of you will already have done this. Therefore I won’t go into detail on it.
For those of you who haven’t…
You can get started HERE.
2. Setting up rich pins
Enabling rich pins adds extra information to your own pins, which will make them more appealing to your audience and help your overall performance.
You can set it up HERE.
3. Pinning daily
Alright, now that we got the basics out of the way, let’s talk about the pinning strategy.
To reach millions of monthly impressions, you have to pin regularly. And I don’t mean 10 pins every week.
No, I am talking about 20-30 pins a day.
Please don’t get the idea that the more you pin, the better your performance will be.
If you pin too much, your account might get shut down because of spamming.
Stick to 20-30 pins a day. You don’t need more to reach millions of monthly views.
4. Scheduling with Tailwind
To maximize the results your pins will get, you need to pin them at the strategically best time for the audience you are trying to attract.
If you want to do this manually, there are two problems:
- You need to figure out when those times are, and quite frankly, I can’t think of another way other than experimenting. And a busy
fempreneur like you won’t have time for that. - Even if you did figure out those perfect times, you’d actually need to pin in those moments. And for me at least, that would mean pinning half of my pins at night because that’s when my American target audience is awake.
So, yeah, solely relying on manual pinning is a no go for me.
The solution send from heaven is … drumroll, please … TAILWIND!!!!
Tailwind is an amazing scheduling tool that lets you not only schedule your pins weeks in advance but also posts them automatically at the strategically best time.
AND it has a web browser extension that makes scheduling pins so unbelievably effortless and quick.
AND it gives you a ton of additional data.
AND it provides you with Tailwind Tribes, which are groups of Tailwind users all pinning each other’s quality content.
I honestly LOVE Tailwind. And I pretty much didn’t have to put in much work at all to reach 2m monthly Pinterest impressions. With Tailwind, it almost happens on autopilot.
That being said, please keep in mind my previous warning. Getting impressions is rather easy, making them convert into traffic is the hard part.
5. Using keywords
… pretty much EVERYWHERE!
Keywords are, as the word says, KEY to traffic generation. Search engines like Google and Pinterest have their algorithms search for keywords to determine the ranking your content gets.
Therefore you want to use a lot of keywords (without overstuffing, of course). You should use them in your pin titles, alt-tags, pin descriptions, board titles, board descriptions, section names, profile title, and profile description.
To search for keywords, simply go to the Pinterest search bar and type in your primary keyword. Pinterest will go on and suggest many more to you.
Another less known way, to find keywords is the following:
Click on Ads -> Create ad in the top left corner of the page.
Then on the left-hand side, click on Targeting.
Scrolling down, you will come to the Keywords section. There you can type in any keyword (although sometimes I don’t get results for keywords … don’t know why), and it will show you additional ideas and their monthly search volume.
I sometimes find it reassuring to see an actual number behind a keyword instead of picking them just out of the search bar results.
Anyway, wherever you get your keywords from, try to use moderately popular ones.
You don’t want to compete with too many big fish for a keyword, but you also want to have a big audience. So choose not the most or least prominent ones.
Oh, and you can use hashtags, though I wouldn’t use too much of them and instead place my keywords inside my texts or titles. The hashtags might help your performance, but not many people actually search for hashtags on Pinterest.
6. Have patience
I know, I know, you don’t want to hear this.
But Pinterest is a search engine, just like Google. Results don’t happen overnight in search engines. So you need patience until you see results.
Melyssa Griffin recommends waiting at least 3 months to analyze your results. And I have made similar experiences. It takes a while to build momentum.
With that, I wish you much success and happy pinning! ^^
